Celebrate Yourself!

“Every great love starts with a great story...”   said Nicholas Sparks , the author of The Notebook.  So is the love for marketing, if you love your field of marketing it would certainly begin from the art of storytelling. In many manifolds journey is more imperative than destination. The crux of values, hardships, success, failures, moments of truth lie in an experience not in achievement. I respect both destination and achievement, having said that my interest holds in the story of the process to achieve the destination. In my views storytelling is a pro form of communication, a narrative that depicts your brand’s characteristics in a series of events. Consequently its effect is equal on a toddler or an adult. It’s about catching your audience’s divided attention! In short our brain’s desire for stories is insatiable. All it needs is a relatable content. Hence, it is inevitable for brands today to focus on content marketing and present a realisti...

For once, I am glad to admit that I am amongst the millions who spend endless hours looking up “How to Lose Weight”, “Cause of Obesity” so on and so forth on the internet. I am the kind of person that likes to try out everything right from the GYM to Cycling to Running to all kinds of Power Yoga and Hot Yoga in a bid to control my increasing weight. But more often than not I end up in losing more of my enthusiasm than my weight in the bargain as it is really a hard process. Image Source: Thinglink.com It dawned to me once during one such browsing sessions that while on one hand India is considered a leading destination for medical tourism, it is the third country worldwide that leads in obesity which is paradoxical. I am not writing this piece to expand on the medical complexities of obesity but rather talk about my own experiences and conversation with someone who is also now an important part of my life. However before I proceed further, let me just say that I do com...