Celebrate Yourself!

Teens (girls) are my favorite and why not!  Also, because I cannot go back to mine, I figure out ways to find my teens in yours and you have been candid enough to include me in your clad! How I wish I had the exposure you have in today's time, hence this piece of writing only for you my Veeres.  So, I watched the most hyped movie of this year 'Veere Di Wedding' and being the social media fanatic, I was seriously impressed by the efforts put by girls along with the entire team in bringing out the new story content every week paired with pictures and buzzing them all along!  So just like many of you, I watched the first day first show and blimey!!! I had my neurons fired up, while my fellow audience lived through extreme emotions of love and hatred towards the movie, I went back to the start of the movie where the personality of four Delhi girls ( in their 16's or 18's) is exposed!  L-R Suman Iyenger, Pinnu Goel, Dimple Khanna, Yours Truly...

Women! Who is your best friend? Pads,Tampons OR Menstrual Cups... Today on Menstrual Hygiene Day, my take on  Menstrual Routine is more related to comfort, mindset and knowledge! Whatever you use is directly connected to how u began!  Mostly Asian girls (I am referring to city girls here) are exposed to Sanitary Pads when they get their first periods as they are easy to place and change according to the flow of the blood! And it is certainly a great start in the early age, however in my opinion you can easily get prone to rashes, itching and bad odour, also lets not forget your disability to swim, play outdoor games (which involves heavy running or movement). Holding a Sofy Anti Bacterial Pad here!  Hence when I grew up and was almost on my own, I tried using Tampons and in the beginning I felt weird, dirty, and faced discomfort as if something was stuck in my vagina which grows bigger in few hours (depending on your flow) . Moreover as a v...

“Every great love starts with a great story...”   said Nicholas Sparks , the author of The Notebook.  So is the love for marketing, if you love your field of marketing it would certainly begin from the art of storytelling. In many manifolds journey is more imperative than destination. The crux of values, hardships, success, failures, moments of truth lie in an experience not in achievement. I respect both destination and achievement, having said that my interest holds in the story of the process to achieve the destination. In my views storytelling is a pro form of communication, a narrative that depicts your brand’s characteristics in a series of events. Consequently its effect is equal on a toddler or an adult. It’s about catching your audience’s divided attention! In short our brain’s desire for stories is insatiable. All it needs is a relatable content. Hence, it is inevitable for brands today to focus on content marketing and present a realisti...