Let Your Story Do The Talking!

“Every great love starts with a great story...” said Nicholas Sparks, the author of The Notebook. 

So is the love for marketing, if you love your field of marketing it would certainly begin from the art of storytelling.

In many manifolds journey is more imperative than destination. The crux of values, hardships, success, failures, moments of truth lie in an experience not in achievement.

I respect both destination and achievement, having said that my interest holds in the story of the process to achieve the destination.

In my views storytelling is a pro form of communication, a narrative that depicts your brand’s characteristics in a series of events. Consequently its effect is equal on a toddler or an adult.

It’s about catching your audience’s divided attention!

In short our brain’s desire for stories is insatiable. All it needs is a relatable content. Hence, it is inevitable for brands today to focus on content marketing and present a realistic story which is full of impact.

Many examples of such impressive stories are witnessed in advertisements of leading brands akin to Marks & Spencer, Coca Cola, Airbnb, LinkedIn so on and so forth spanning across industries.

(On a lighter note, Beiber to Rihanna, Badshah to Honey Singh all are backed up by talented set of storytellers who generate the content which is later presented by these artists and results in crazy fan followers across the world)

Although the brands which are trying to make it substantial with limited budgets, may not be able to justify superlative advertising agencies. Yet this shouldn’t stop the marketing and creative teams from presenting an illustrious story.

Here are a few of relevant ways to communicate your brand’s story in efficient budgets:

• -     Short Realistic Videos explaining the brand’s origin and its attribute
• -     Testimonials
• -          Documentaries
• -          Theatrical plays
• -          Organization’s culture videos
• -          Digital conferences
• -          Twitter Live, Instagram Live, Facebook Live Chats
• -          Brand Ambassadors within and outside the organization

Still, today ATL remains the most luxurious form of communication, therefore those not willing to advance into it should prefer digital storytelling which is furthermore  interactive and swift.

Henceforth let’s curate and communicate a story that set us apart from the rest since humans first feel then think!