Celebrate Yourself!

Life is full of surprises one minute you're drowning in anxiety and the next second you're soaring in achievements beyond imaginations. I too was in a situation where I nearly had a crazy rendezvous of experiencing death, not literally although in terms of how I am handling the difficulties and dealing with adulthood. How did I undertake these seemingly annoying times you ask? Well, a few realisations hit sit me like a surge of sand dunes when I inhaled the my last will....and the biggest one made took me beyond the materialistic, it was "You are still you!!" Preach much?  I understand....allow me to dissect it in ease. Imagine you're a car. Be it any car you want....a Maruti, an Alto, AUDI?! Or even a grand SUV. What is one thing all these cars need? Yup, that's right....It's FUEL! Without fuel or battery or charge none of the cars can be driven at all. You are exactly the same, a motor who needs fuel consistently to keep going. How do you do that? Le...

“Every great love starts with a great story...”   said Nicholas Sparks , the author of The Notebook.  So is the love for marketing, if you love your field of marketing it would certainly begin from the art of storytelling. In many manifolds journey is more imperative than destination. The crux of values, hardships, success, failures, moments of truth lie in an experience not in achievement. I respect both destination and achievement, having said that my interest holds in the story of the process to achieve the destination. In my views storytelling is a pro form of communication, a narrative that depicts your brand’s characteristics in a series of events. Consequently its effect is equal on a toddler or an adult. It’s about catching your audience’s divided attention! In short our brain’s desire for stories is insatiable. All it needs is a relatable content. Hence, it is inevitable for brands today to focus on content marketing and present a realisti...