Sustaining your Personal Brand! Quite frequently you will notice, people in leadership positions especially public figures, losing their personal brand sustenance! Atul Kochhar , an Indian National celebrity chef based in London, UK is no longer an exception! The recent incident of naming and shaming celebrity actress Priyanka Chopra on her apologetic tweet highlighting religious sentiment in one of the episodes of Quantico turned the story upside down for him! Courtesy: India Today Today, I would like to share 6 key lessons that every aspiring or current public figure must keep in mind to avoid unforeseen situations hampering personal brand positioning. #1 Interdependence on communities While many of us forget at the peak of our professional careers, overwhelming incidents like these remind us of our interdependence on communities ! His much talked about tweet followed by two detailed apologies further complime...